greenlightBUILD WHAT’S NEXT.
Transformation Executive. Advisor. Speaker.
GIVE ME SOMETHING WITH POTENTIAL
An audience. A brand. A business. A piece of IP. A blank sheet of paper.
That’s where I do my best work: seeing what something could become, building what’s missing and bringing the right people together to make it happen.
Angelica Rosas McDaniel is a business builder and transformation executive working at the intersection of brand, audience, content and growth.
At CBS, she became the youngest Head of Daytime in network television history, leading a 1,400-person organization reaching 34 million viewers weekly. She reversed a decade-long ratings decline, delivered 20X+ profit growth, modernized iconic franchises including The Price Is Right and The Young and the Restless, launched The Talk and turned branded entertainment into a standalone revenue business.
At Hearst, she built a new entertainment business from the ground up, from team and operating model to original IP and international formats, rebooting Modern Marvels and landing projects with Netflix, Hulu and other major buyers.
It all started in radio at 15 in Minnesota, and she’s been building audiences ever since..
She is also the founder of Raise Women, a mentorship organization helping ambitious women find the guidance, access and champions that can change a career.
WORK WITH ME
Advisory
Bring me what you’re wrestling with. I bring fresh eyes, deep pattern recognition and an operator’s understanding of what it takes to make something real.
From a 90-minute Greenlight Session to ongoing executive advisory, there’s a way to get me in the room.
Speaking
Greenlight yourself. Greenlight what’s next. Greenlight someone else.
From executive offsites to college auditoriums, my keynotes help audiences stop editing themselves down, stop waiting for permission and start creating possibility for themselves and others.