greenlightBUILD WHAT’S NEXT.
Business Builder. Strategic Advisor. Speaker.
GIVE ME SOMETHING WITH POTENTIAL
An audience. A brand. A business. A piece of IP. A blank sheet of paper.
For years, my job was deciding which ideas got the greenlight.
Here's what I learned: Sometimes the next big opportunity is already in the building. Sometimes it hasn't been built yet.
That’s where I do my best work: seeing what something could become, bringing the right people together and making it happen.
Angelica Rosas McDaniel is a business builder, strategic advisor and keynote speaker working at the intersection of brand, audience, content and growth.
At CBS, she became the youngest Head of Daytime in network television history, leading a 1,400-person organization reaching 34 million viewers weekly. She reversed a decade-long ratings decline, delivered 20X+ profit growth, modernized iconic franchises including The Price Is Right and The Young and the Restless, launched The Talk and turned branded entertainment into a standalone revenue business.
At Hearst, she built a production company from the ground up, developing the team, operating model, original IP and international formats. She rebooted Modern Marvels and landed projects with Netflix, Hulu and other major buyers.
It all started in radio at 15 in Minnesota, and she’s been building audiences ever since.
She is also the founder of Raise Women, a mentorship organization built on a simple belief: success means more when you use your influence to put other people's names in the room.
WORK WITH ME
Advisory
Bring me what you’re wrestling with. I bring fresh eyes, deep pattern recognition and an operator’s understanding of what it takes to make something real.
From a 90-minute Greenlight Session to ongoing executive advisory, there’s a way to get me in the room.
Speaking
Greenlight yourself. Greenlight what’s next. Greenlight someone else.
From executive offsites to college auditoriums, my keynotes challenge audiences to stop editing themselves down, stop waiting for permission and start creating possibility for themselves and others.